It's different than the mass market piss Americans are used to, but there are much better options for the average pallet.
*It's not going away, but it's current popularity is outside of historic norms.
The proliferation of hop varieties and investment in hop research, especially in the last 20 years, means that the juicy IPA of today has no historical precedent.
While IPA may be a "fad" in historical terms, it is the one with the most staying power in the current craft beer boom. Hops aren't going anywhere, just getting used in new and different ways and there are even relatively recent products that are going to change hoppy beer flavors for the better as they see wider usage. See, for example, https://ychhops.com/hop-products/cryo-hops
I have been brewing my own beer for several years now and getting a lager or wheat right is very difficult. My IPAs on the other hand were all very drinkable and did not differ much from what I'd get from a craft brewery.