If we're taking the beer analogy then I see a difference. My neighbor likes to drink Bud all day (likes the action of drinking). I'd rather have a few IPAs or craft beers (likes the taste). Different people, different preferences.
But if we're talking the big alcohol companies joining the race, I'm sure they will do this and provide a wide variety of products.
Anheuser-Busch already has the slogans they can rehash for weed if they decide to enter the market. Grab some buds, this buds for you, waz-up.
"My neighbor likes to drink Bud all day (likes drinking)."