"We need you to set up recurring billing for our new feature X"
"Hmmm... that would be easier if we had a custom OS... I'm going to start on that first. Also, custom version control software would really boost our productivity..."
"Hmmm... that would be easier if we had a custom OS... I'm going to start on that first. Also, custom version control software would really boost our productivity..."
"Hm, I can do it in 2 weeks."
> Too long. Work on the feature X.