It's definitely not new, but it is innovative. Kafka can totally be an implementation detail of a system like what we are discussing. Once you're immutable, we're no longer constrained to a single "actual representation of data"; you can maintain many in parallel, so long as there is a way to keep the representations consistent (that time dimension is really important!)
CQRS has the right fundamental constituents but puts them together in the wrong way, I think. The command abstraction is in the application layer (we're talking about stores not apps) and the properties of the read-side are fixed (e.g. decisions about document-orientation, column- or row- are coded in advance). But those same parts can be used to make something more flexible, that lets the properties of the read-side be less fixed.
Datomic maintains multiple builtin indexes to support several query styles (so multiple parallel "representations of data") < http://docs.datomic.com/indexes.html >, so Datomic has native support for querying in the shape of: documents, rows, columns, time, values. The storage is actually represented all those ways in parallel copies. (and yet the time dimension keeps us linearized and strongly consistent, like git!)
More interesting than the builtin indexes though, is that you can conceptually implement your own index, since immutability lets you distribute/cache the data in your application processes, the query engine is actually a library running in your query process. (Datomic Datalog is literally a jar file running in your elastic app processes and it works on vanilla JVM data structures)
This is called "code/data locality" and it's extremely powerful. You don't need to go fork the database codebase to add a new type of index, like people had to do to add geospatial index to a fork of Postgres. You can incrementally maintain your own indexes. You can ignore datalog and implement your own query functions to query your special index. Or you can seamlessly compose your own query functions inside datalog queries, you can pass your index as an input to a datalog query. Here's a snippet of what that looks like: https://i.imgur.com/GJuTkJR.png