I know we're used to "Internet speed" and the tweet happened an entire 24 hours ago, but give it a bit of time before declaring it dead. Wired and Vice need a second to write it up, and see if it hits the mainstream before declaring the issue ignored.
Not saying it will get picked up, though I sure hope it does, but as you point out, it's a bit obscure and takes some explaining.
Still, there are numerous reports that the Facebook app on your phone listens to every word you say to show you ads for things you were talking aboutm but on HN and other web forums, there are always an element of disbelief. We may believe that it must be something else - correlation to web searches from the same IP, but there's never been proof one way or the other. (A Facebook exec's claim doesn't count as proof.)
So there's a section of people that believe they already have high resolution recording devices that we take into to bed. What's one more?
(Typing this, very gratefully, from an ARM Chromebook.)