And we can't read it at work without looking like you're looking at memes...
I find the occasional GIF acceptable if it adds something to the text or the presentation. In this particular article, I would get rid of the GIF at the top, but keep the one near the Subscribe box.
Ironically, I only added these header gifs to two recent posts i did as i read they increase readability (ux wise). Even though not convinced I did feel i should try.
Thanks for the feedback, i'll go back to content-only.