True, but you have to take into account that Tel Aviv is one of the few places where terror attacks aren't just something politicians pull out of their bags to scare voters - their are an actual thread.
Tel Aviv didn't really have much terrorist bombing recently - I wouldn't be surprised if more people (even per-capita) died in NYC, London or Madrid in the past 10 years than in Tel Aviv, and you'd never consider terrorism to be a reason not to move to either of these cities.