Facebook recreated snapchat mere months after it launched with an app called Poke. It was literally the exact same app, but people didn't use it.
It's more than just recreating the best feature.
It's more than just recreating the best feature.
In a very short amount of time Facebook where able to clone one of Snapchat's signature features AND gain large numbers of new users in the process (as of March 2017 they reported Instagram stories having 200 million users per day, overtaking Snapchat in the process).
The Snapchat Android app is completely garbage. :|
It's the market dominance that really did it. Instagram already had the attention, brand, and network.