My family is mostly in Tempe / Mesa area (near Chandler, AZ) and during my last few visits I've seen an increasing number of these autonomous (driver-at-the-wheel) cars on the streets. Note that Uber / Lyft also are very popular in the area.
Waymo's transition to a general-public/driverless service in the whole Phoenix area will be the first time that automated ride-hailing services go up against human-driven ride-hailing services. This will be a very interesting and perhaps disturbing experiment. I predict Waymo will price their service competitively, will ramp up to a large fleet, and that after a few months Uber / Lyft will be in trouble. The public will accept the perceived risks in driverless rides.
Over a longer term it will be interesting to see what impact there is on car-buying, congestion ... I wonder whether Waymo will provide ride-sharing as well.
EDIT: clarification; ride-sharing; car market; traffic congestion. ( Hmmm, also adding that "... after a few months Uber / Lyft will be in trouble" is probably too compressed, it realistically will take a longer time. )