It's well-dressed, well-spoken, well-connected cultishness. They're Branch Davidians. If you've gotten that far into a belief system, you'll do anything to promulgate it, even at the expense of children.
This line also stuck out. Seems horribly dystopian to me and yet is presented without comment. Sad that these people are considered "thought leaders" and that viewpoint is presented with anything but scorn.
The comment is her next sentence:
>“My kids are in the office. I’m doing what I _love_, he’s doing what he _loves_, they are observing that, and they are doing what they _love_.”
The author is talking about the passion for a life hobby being one and the same as work. Instead of being dystopian, it's actually the utopia many people are striving for.
She's not talking about having a terrible job where you peel potatos and then go home and peel more potatos to bring back to work the next day.
She's also not talking about working 100 hours a week and having no life.