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You're conflating a regulation of speech one disagrees with, with hate speech.I'm not calling for regulation, nor labeling anything "hate speech" (ergo not conflating the two, either), so I have no idea where this particular statement of yours is coming from.
What I'm saying is that trusting sites where anybody can post anything is the core danger of the situations instigating this specific mess, and that trust is the fault of the reader, and of Facebook falsely positioning itself as a trustworthy information source.
This situation isn't about "hate speech", incitements to violence, or any other already-illegal acts. To quote, it discusses the "far larger problem, in which the platforms are gamed for profit or political influence." At its core is the observation that people let Facebook content influence their finances and politics; the demonstrable dump of people's unthinking, reactionary blurted opinions, and their personal or incentivized proselytizing/propagandist/marketing skews. These are the random words of random accounts, all unworthy of blind trust.
Facebook wants to discriminate "trustworthy" from "untrustworthy" somehow, and to do so algorithmically. To be very specific, what's at stake here is Facebook's desire to have a particular PR posture as "the" place to be online, for their own gains. There's no actual direct safety issue involved here driving these automated "trustworthiness" speech classifications. It is both unnecessary for the site to function socially, and ultimately unworkable as an implementation from its very concept.
What is necessary for a properly functioning mashup of the world's unfettered speech in one place, is more distrust by the users of what's posted, as there's no reason to trust it in the first place. Again, from a content perspective it's no different from 4chan.