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Comment by metachris | Hacker News Reader

Well, the online marketer in question does solve a real problem for _a lot_ of companies. It's about outranking negative review websites on Google. His particular example is a travel agency (I think), and there are many similar companies. He basically claims to have a method that can be employed for free, and the companies just need to pay 49 pounds to watch that part of the video. http://www.brandcurrency.co.uk/

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So then everyone pays 49 pounds and renders the said method useless?

It could be a legitimate method -- would be interesting to see that part of the video. He is taking the payment via PayPal, therefore I guess not too many of the paying customers are asking for refunds because that would trigger PayPal's fraud mechanisms.

I have paid the to see the last part of the video and it is a legitimate technique.

I'm midly intrigued given the lack of obvious astroturfing when Googling for the Brand Currency site.

usually its pretty transparent what makes self-appointed internet marketing "gurus" successful from the amount of shill blogs with affiliate links pointing to their latest eBook.

Surely the ethical way of dealing with negative reviews is to improve what you are doing, not to drown out your critics and ignore your problems?

there is a big problem with fake reviews aka ripoffreport et al.

The site has a bunch of crappy articles on the subject and probably got them to rank in Google. Hardly ethical.

500+ users? I don't believe it coming from this guy.

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