Intel wants/needs better GPUs than their own ones for their laptop offers, a fairly impressive admission of incompetence, and (as others noted) AMD lacks laptop CPUs and wants to sell more laptop graphics solutions, which are supposed to be their specialty. Good products can be expected, but I suspect Intel might strike a similar deal with Nvidia: whatever thin laptop the public buys, it's going to have a Intel CPU.
What this deal will do is allow Intel to become the de-facto leader in the growing "laptop gaming" market, displacing both Nvidia and AMD from that market. AMD had a chance to dominate that market now with multi-core Ryzen CPUs and its dedicated GPUs, but it seems they've just decided to hand that market over to Intel on a silver platter.
Such a huge mistake from AMD. This is why I would rather AMD would be acquired by someone like Samsung or Broadcom to give AMD the money it needs than do stupid deals like this one with Intel because it's so strapped for cash.
https://www.youtube.com/watch?v=h0MeI0sQfy4
https://www.notebookcheck.net/Mobile-Graphics-Cards-Benchmar...
Intel's highest end can't meet Nvidia's lowest end embedded, which can be had at a very affordable price.
The only competitive part from Intel is Iris Pro 580 with the Crystal Well cache, and those parts are capital-E expensive.