Google for any game, and then check which of the articles doesn't just copy its enture text, images, and score from the stuff on the press server.

If you have access to, say, the bethesda press ftp, and compare the material there to any review of the games, you'll see that over 90% just copy-pasted without writing much themselves.

It's all fake.

Oh, and those that don't copy-paste often still review everything positively, because otherwise they won't get games before release anymore.