Yes, but before they all looked the same and were hosted on the same platform.
I miss the days where you would encounter a blog filled with great content and with a unique look and feel. It's as if it almost burned in in my memory. I still remember how the website looked of some great articles that resonated with me.
That's one of the reasons I dislike Medium et al.
Sure everything on medium looks the same, but there are many many blogs not on medium.
Here, just after a simple search, a list of personal websites/blogs that look nothing alike:
https://www.themuse.com/advice/the-35-best-personal-websites...
"LiveJournal was started on April 15, 1999 by American programmer Brad Fitzpatrick as a way of keeping his high school friends updated on his activities. In January 2005, blogging software company Six Apart purchased Danga Interactive, the company that operated LiveJournal, from Fitzpatrick."