>This is a problem mostly because of the way we’ve organized the web. There are many clients that want to get content and use programs and only a relatively few servers that have those programs and content. When someone posts a funny picture of a cat on Slack, even though I’m sitting next to 20 other people who want to look at that same picture, we all have to download it from the server where it’s hosted, and the server needs to send it 20 times.

The article reminds me of the Pied Piper platform from Silicon Valley, but especially the above quote.