Here in US people are doing that with IKEA. The closest IKEA is about 2.5 hours way and you can put in a order through them and they make a weekly trip to buy your item and you can pickup it up locally.
Paying some one else for the luxury and buying it through an online medium like eBay is a pretty decent alternative to a 2.5 hour drive.
http://www.ikea.com/ms/en_AU/customer_service/ikea_services/...
You can't do it online or over the phone, and even in-store they won't tell you availability of slots or reserve you a slot while you go pick up the stuff.
Their customer service in this aspect is dreadful.
It's only marginally better than when they partnered with a local delivery company (Kings, at the Rhodes store) who were even worse - not delivering on the day I'd paid (extra) for, and then having the nerve to try and charge me for storage when I said they'd have to deliver it the next weekend.
Britain for example, since it's in English: http://www.ikea.com/gb/en/customer-service/faq/dispatch-and-...
Edit: They deliver to the whole country, but if you're not in Sofia you're gonna pay more. Given that Bulgaria is like a small state in the US that'd probably be the scale I'd expect in the US, but I'd bet that you have more IKEA stores in your average US state than Bulgaria has country-wide.
They do ship, but only within a small radius of their stores.
Both well worth it when you're furnishing a new place and purchasing 4-digits worth of stuff.
Ikea does "show-rooming" right.