off the top of my head, i would say that the burn in is caused by degradation of one of the color elements in the leds. the blue elements were a problem for a long time -- they would degrade very quickly. i would guess that the blue elements of this display begin to lose their integrity much faster than the other elements, so if you leave those blue elements on for a long period of time you will cause those elements to go bad and then from then on you have a pattern of burned out blue elements, causing burn in. so if this is true, apps that are meant to display bright static images for long periods of time could do everything in shades of red and green, leaving the blue elements off completely.
this will also hopefully mean that all the cool screen savers from the 90s will be given new life, and maybe we can even have a new renaissance of screen savers