I think no one will go back to the old web, although I agree it was an epic experience back then. For me it is totally logical that many people try to find a way to earn money on the internet, and in this economy there is in principle nothing wrong with that IMHO.
No one forces you to use Facebook, Google or any of the great services available. But people seem to forget that in life almost everything comes with a price. For Facebook and Google you pay with your (more or less private) data. So? If you think it's not a fair deal, simply don't use it! But please don't blame the entire web for that.
The web as it is now has soooo much more to offer than the old web that it is hard to even imagine! A few things I use that were impossible in the 90's, from the top of my head:
listen music on youtube, learn and use any programming language for free, git, open source, read the latest news in online
newspapers from remote countries, buy tickets online, airbnb, online banking, broadcast on twitter, social networks, slack,
OS updates, World of Warcraft/games, crypto currencies, etc.. etc...