But it's free to distribute. So instead of charging customers for distribution, they should be charging customers the up-front cost of production.
Just because our economic models are out of date doesn't mean we need to change the way we behave to keep shoe-horning them in. It means we need to change our models to reflect reality.
This is a big issue and our economy is largely suffering for it, but old-world thinking about treating digital goods like physical goods is a poor response.
A proper example would be something like Kung Fury[2].
1. https://www.techdirt.com/articles/20140314/23410326583/warne...