> More and more business owners are bringing up double opt-in. What they’ve been saying is that double opt-in is not an easy journey for their customers. Some go so far as to say that double opt-in is “broken.”
I would go so far as to say if customers cannot be bothered clicking one confirmation link in an email, they didn't really care about your newsletters.
[1] https://blog.mailchimp.com/why-single-opt-in-and-an-update-f...
Side note: Anyone who calls it double opt-in has a whiff of 'spammer' to them even if they're not. Confirmed opt-in is a more accurate term as without that confirmation click in the initial email, there's a chance the subscriber didn't sign themself up. There are quite a few 'email bomb' services that will sign a target email up for 1000s of 'single opt in' newsletters.
BTW, the German Wikipedia page lists the term, but the paragraph confuses me a little as it has it exactly backwards as was just mentioned:
"Das „Double-Opt-In-Verfahren“ ist vom „Confirmed Opt-in“ zu unterscheiden. Beim „Confirmed Opt-In“ wird an die eingetragene E-Mail eine Bestätigungs-Mail ohne Bestätigungslink geschickt. Der Verbraucher müsste dieser Mail widersprechen, um keine unerwünschte Werbung zu erhalten. Teilweise wird der Begriff von Spammern missbraucht. So nehmen manche Spammer in Anspruch, „Confirmed Opt-in“ zu betreiben, wenn ein neuer Empfänger eines Newsletter-Abonnements nach der Eintragung eine E-Mail zugeschickt bekommt, in der er auf das soeben getätigte Abonnement hingewiesen und davon in Kenntnis gesetzt wird, wie er das Abonnement wieder beenden kann."
(feel free to google translate the blurb, translation's ok)
As a user I also prefer single opt-in. If I sign up for something, I want to be signed up. Clicking confirmation links is an annoying extra step.
As a user, if I start getting your mailing list emails because someone else decided to sign me up and there was no confirmation, I'm going to mark it as spam.
It always amazes me the business that make unsubscribing difficult. That is the real way to get placed in spam.
Depending on your email provider if you mark it as spam that could also be known by the sender if your provider supports the complaint feedback loop.
Here are the docs to see what info is available when sending through mailgun.
https://documentation.mailgun.com/en/latest/api-events.html#...
I don't care if the unsubscribe links works or not, I already have a faster path.
They better not be complaining that their reputation is bad because I keep reporting their unconfirmed junk.
If clicking a link is too hard for you, tough.