> we got a plague of click-bait tabloids, echo chambers, walled gardens, algorithmic gatekeepers, and television that you don't need a cable subscription for.
Exactly. It was a decision made for Internet users, on behalf of Internet users, _but not BY Internet Users_.
It appears there was debate in the 90s/00s going on, far above our heads whether any given connection to the Internet is to be considered a highly-modularm, highly-democratized "Terminal" or the individual "Pseudonym". Where "Pseudonym" here is the ever-growing bag of personal data, fingerprinting, ISP info, History, Cookies, etc. etc. that distinguishes you from your twin brother/sister).
Instead of Advertising Industry crafting a better message that appeals to the User of any given Terminal, Advertising Industry instead decided to collect as much data on everyone as possible, and infect their pages with invasive malware peddling wares they (usually) don't even need.
Mark Z. made his stance absurdly clear with his identity talks, and generally the rest of the Big Players followed.
And analytic and advertising systems being built upon the "Pseudonym" approach creates a plethora of unsustainable clickbait drivel.