It doesn't matter if I can afford it... I can afford to spend $500 too. Doesn't mean I'm going to spend it on just anything.

Making a meme on a website is barely worth the time I spend doing it. The $10 seems reasonable if I make a ton of memes and it's a good website though. The $1 is just ridiculous and they should just take that option out purely because it changes the dynamics as to how you view the website. Charging $1 for a meme is so ridiculous that I think people will look at the $1 and run, while viewing it as a monthly $10 service will be more palatable.