Here is my honest brutal “apology”: I wouldn’t pay more than a couple of cents to use your service. If you want to monetize it find a way to allow nano-payments. You are not adding as much value as you think.
And if you are a content creator that needs lots of them then the 10$\month will be fine. Let users pay with their wallet. Not everyone would know how to do this in some graphics software so there is a value.
Making a meme on a website is barely worth the time I spend doing it. The $10 seems reasonable if I make a ton of memes and it's a good website though. The $1 is just ridiculous and they should just take that option out purely because it changes the dynamics as to how you view the website. Charging $1 for a meme is so ridiculous that I think people will look at the $1 and run, while viewing it as a monthly $10 service will be more palatable.
Now, getting me to pull out a card or log into PayPal is an uncomfortable, high-mental capacity activity, which I might not want to do during my free time. That's the real problem behind internet micropayments.
They might not be cut to do exactly that, so there's a bit of a learning curve in comparison to this service, but still, especially for something as optional as making memes, I'd rather waste half an hour learning how to do it in a video editor than pay $1 for each video.