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I often wonder what people do with these super expensive phones to be honest.For one, some might make so much, that it's not "super expensive" to them -- just a phone, and they buy whatever they like, whenever they like.
Second, some might use it as a status signal that they have such a phone. Which might not be as effective as a house or an expensive car, but combined with other such stuff, works wonders socially compared to not having it. This depends on your social aspirations of course (e.g. caring to play this game, climb some social ladder, for small "status" differences etc).
Others are interested in gadgets, and can save and sacrificice other stuff to have the latest phone/PC etc, even if they don't make as much money.
Others are hobbyists (or semi/pros) and use them for their camera, video, music creation, drawing, etc capabilities.
For others yet it's a fashion accessory. The buy expensive phones for the same reason they wouldn't want to be seen with old cheapo sneakers (this is similar to the "social status" thing).