I find the article to offer no insight. I surmise that it was written in a trollish manner to garner attention. Looking at previous post by the Author, this is the first to extend over 5 lines.

Also, the Author tries to appeal to his authority[Oxford, Economics] which I consider poor taste; your logic should be able to stand on its own merits.

I myself was going to write an article on the failings of 37signals philosophy. But, talk is cheap; they have spent many years developing their philosophy; a simple cognitive dismantling of their philosophy would not suffice.

Any counter-arguments must be made in a similar fashion as they made their philosophy, in the real world with tangible results.