I would be highly suspicious of anything calling itself "wild" and "Atlantic" in the same breath. There is almost no wild Atlantic salmon fishery left in the United States and Canada. It's all farm raised. Occasionally you can find legitimately wild Atlantic catch in Scotland or Norway. But wild catch makes up less than 1% of all Atlantic salmon on the market.

So if you want wild salmon, start by looking for a Pacific label, a listed species, or a regional designation of some kind. That's still not a guarantee, but it narrows things down quite a bit.

For what it's worth, 90% of all salmon on the US market is farmed. So if you're at a restaurant or a BBQ and aren't sure what you're getting, you're probably getting farm-raised Atlantic salmon.

The meat looks significantly different when comparing wild pacific to atlantic.

But yes, shady fish distributors have been caught selling cheaper fish as the more expensive.

Ha, maybe that's why they say "Wild Caught" and not "Wild".

Perhaps - if you live on the west coast and get "fresh wild caught Atlantic salmon" ;)

I've always assumed that "Wild Caught" was used a purpose so the fish could be farmed, but then let loose and caught in the "wild". But maybe it's more difficult to do that.