Bloomberg has turned into a Apple rumors site ever since the arrival of Mark Gurman. I have no idea why they are doing it and why the need of doing it. After all Bloomberg is straightly not in the news or publishing business.
What do you mean? Bloomberg News was founded in 1990 and has 2300 employees according to Wikipedia https://en.wikipedia.org/wiki/Bloomberg_News
(irrespective of the overall quality decline in tech reporting)