Being both eye-safe and sunlight-tolerant is hard. Eye-safe is easier if you can increase the diameter of the outgoing beam. Eye safety is measured based on beam energy through a 1/4" hole (an eye pupil), and if the outgoing beam is made wider (say an inch) the energy per unit area drops. But the optics become bigger. Flash LIDAR units emit a spreading beam, and if you can keep people from getting close to the emitter and staring into it, it's not a big problem. (It's a distance measuring device, so if it detects something at range < 1 foot, it must cut the power way down.)
Sunlight tolerant is done with a few tricks. Narrow-band interference filters cut out everything but the color of the beam being used. A pulse LIDAR can outshine the sun for a nanosecond. Continuous-wave systems could in theory operate below the noise threshold, but the detector has to not saturate.
Anyway, there are lots of technologies that can work. Continental bought Advanced Scientific Concepts' technology, which is known to work fine; it just cost too much when each unit was built by PhDs in Santa Barbara. Continental is a huge auto parts maker; making a million of something cheaply is what they do.