I remember seeing a post from you about your marketplace, along with a thoughtful explanation behind your tactics. It sounds like you have a great approach that's working really well, and I really appreciate you sharing all of that info.

Out of curiosity, why wouldn't you push it to $500? Your market, in my naive outsider view, seems to have the discretionary income to handle that.

I ask because I'm wondering at what point do you determine you've set too high of a price? Was there considerable drop-off in conversions near that number? Or a gut feel?