Out of curiosity, why wouldn't you push it to $500? Your market, in my naive outsider view, seems to have the discretionary income to handle that.
I ask because I'm wondering at what point do you determine you've set too high of a price? Was there considerable drop-off in conversions near that number? Or a gut feel?
Problem: a tesla owner takes his tesla in for servicing. Servicing center has no loaner for him. Service center rents a tesla from my platform for the customer. Problem is inventory. Also tesla can use my platform to get customers in for a short term rental then try to convert them into a sale ( sell them a tesla)
So new business models are unfolding. there are other ways to make sales. I will of course test my threshold. ;-)
If you jump to $500 and some pay, but not enough, then you revert to a lower number, people who paid $500 may feel slighted. Moving up at $50 reduces the impact and those who paid lower will feel like they got a bargain. Maybe...