Hacker News Reader

If you think Old Spice makes excellent deodorant, body washes or whatever then by all means support them with your wallet. But why buy a product just because you liked the commercial? I just see that as being suggestible.

People didn't spend $500 on the Humble Indie Bundle so they would put out more ads did they? They wanted to support indie games, no?

View on HN

I don't think anyone purchased their product just because of the commercial. Rather, these are individuals who possibly did in the past purchase Old Spice products, or Gillette products, or other well known brand name products they trusted. Now, when they go to buy these products again, they make a choice for Old Spice. A product they already like, but never made a real choice to buy.

The commercials and publicity put Old Spice in their mind when they went to buy that type of product.

Old Spice isn't trying to prove it has a good product. We know that. Rather, it's reminding us to make that choice Old Spice.

Reply on news.ycombinator.com