What are people looking for in a coworking space? What does your space provide you beyond a desk, Wi-Fi, and coffee?

Whenever I've researched spaces nearby, I've treated proximity, price, and hours as the three biggest selling points for a small business, work-from-home type like myself. But I guess that's only a small segment of the overall market.

I guess if you're a bigger business maybe you'd get comfortable with a brand name - WeWork in SF should be roughly similar to WeWork in NYC, and they already have your credit card on file.