It actually looks like a nice take on feed aggregation - and sports is a great niche to start with.
If you're planning on taking the look & feel further in the direction of print news, check out sIFR and consider making it an interface option. You have a lot to gain by improving the quality of the page. (sIFR is here: http://www.mikeindustries.com/blog/sifr/)
In your place, I would also play with placement and formatting of certain stories with respect to the others. It would probably require backend work, but determining which of those stories is most important and then displaying them as such would be pretty cool.