My own hypothesis (I have a comp sci degree, so take this psychology explanation with a grain of salt) is that comprehension is more dependent on the person's approach to the technology rather than the technology itself. Books are single purpose devices. When you have a book in your hand your brain knows it is time to focus on reading. When you sit down at a computer, the brain doesn't know what to expect or to focus on. It is similar to other advice about training your brain to expect certain activities such as reserving your bedroom only for sleeping or to have a dedicated home office if you work remotely.