Shared memory & low overhead sharing of expensive objects is probably the primary reason to use Napa
For complex objects, usually JSON is used thus marshall/unmarshall is needed. But for objects like UTF-8 string or ArrayBuffer, the same layout is used across JS and C++, thus at almost no cost.
Another thing is that between addon-modules, they can pass pointer of native structures (like Buffer) using 2 uint32 through JS. In this case, JS works as a binding language.