This is really much of the appeal of Christianity, and other forms of culture that have survived some test of time. I say this in response to pg's foot note:
"Unless we mass produce social customs. I suspect the recent resurgence of evangelical Christianity in the US is partly a reaction to drugs."
Not just drugs, but all the different things pg cites as addictive. Plugging in to older value systems is one way of putting a brake on those impulses. This, of course, is true of many other religious and cultural systems that have stood the test of time, not just Christianity.
I am also struck by how successful families and subcultures often have strong mechanisms in place to stigmatize these addictive impulses. Modelling self control and discipline has a lot to do with how success and prosperity is transferred across generations. By itself, accumulated cash will dissipate very quickly if the necessary character traits are not transferred along with it.