If you are flying something like once per decade flying might feel like an adventure in its own right and you may be willing to splurge a bit.
But the more often you need to fly between A and B, the more similar it becomes to taking the bus, subway or a taxi, all of which already are commodities.
I expect there is room for more "exclusive" experiences at a higher price, just like there is for groceries. Or as with limousine rental vs taxi.
But fundamentally it's just transport - I'm flying because I need to get somewhere else quickly. If I were traveling for the experience I would probably go by motorcycle, train or boat instead.