You might have missed, for example the Honda Insight hybrid launched in 1999. Cd was 0.25 which was the lowest drag coefficient for a production car for a decade until bettered by a large electric sedan with 0.24...
Then there are the conventionally-powered Integra, S2000 and NSX[0] which are renowned amongst driving enthusiasts.
[0] actually the latest NSX is also a hybrid
One low-volume, $150k+ car does not make it seem like they "make interesting cars". They certainly have in the past, but at the moment they really don't from a sports car perspective.
Exciting, classy exterior shape Retracting door handles Giant touch screen World class consumer software UI Regular OTA updates Ludicrous mode Auto pilot
Each of these is individually incremental-- the sum is amazing... just like the iPod and iPhone: there were many MP3 players already in the market and my Windows mobile 5 smart phone worked pretty well - but nobody lusted after those things.
LOL