1) Location. Very little would change my mind from desired location.
2) Indications of thoughtfulness and solid engineering practices.
Positives: "testing" "mentorship" "Craftsmanship" "clear communication" "clear scoping" and indications thereof. Also, 'boringness' of mission--I want to work on plumbing.
Negatives: "rockstar" "hot".
3) Salary
4) Tech stack
5) Not having candy in easy reach