The point of journalism is to be biased, no-one is neutral. Pretending to be neutral is a huge issue, because it means as a person you can't see your own biases.
The point of journalism is to be biased, no-one is neutral. Pretending to be neutral is a huge issue, because it means as a person you can't see your own biases.
There is a difference between making an effort to remain as unbiased as possible and pretending to not be biased or partisan. There is a difference between making a good faith effort at objectivity and claiming complete objectivity. Saying 'well everyone is biased so holding ourselves and others accountable to a standard of objectivity is bad and we should stop it" is a great way to make sure that the Kelleyanne Conways of the world get a platform.
I can certainly see why you might think that with how MSM reports today.
An unbiased human works about as well as an untrained neural network. But journalistic integrity requires objectivity despite any bias you might approach a story with.
This probably sounds somewhat radical in today's times, but that's largely because of how the media has changed. In my opinion that change has been for much the worse. An example of what I would consider phenomenal reporting is this [1], the New York Times coverage of Watergate, just before the election of 1972. It is pure professionalism. I have no clue what the author thinks of the situation. There are no moral or character judgements, labels, or aspersions directed in any way. There is no implication or connotation of anything beyond what is there. It is a simple clean and elegantly written reporting of information with all basic relevant facts quantified so much as possible. It is then left entirely up to the reader to survey the evidence and come to their own conclusions. It's unpleasant to compare that to the media of today.
[1] - http://www.nytimes.com/1972/11/01/archives/the-watergate-mys...
Let there be bias. Let it be clear what the bias is so readers can appropriate weigh the different reports.