Yeah, I remember it too - it was a joke that had quite possibly the most awful name in the Web 2.0 era (and that was a high bar).

Both Cuil and Color are great examples of people utterly bamboozling VCs into dumping money into an incredibly dumb idea... but I don't know of any good PR that was related to them outside of that (I mean, ffs, Cuil won a "most success startup" award based on it's fundraising. How inane is that?)