Wow, I didn't know that the company was launched in 2010. 7 years and not a public product? I don't know man. I really hope that it's not just vaporware, would be awesome if they could make something cool.
Color had marketing hype but as far as I could tell no-one outside of VC circles took it seriously.
Both Cuil and Color are great examples of people utterly bamboozling VCs into dumping money into an incredibly dumb idea... but I don't know of any good PR that was related to them outside of that (I mean, ffs, Cuil won a "most success startup" award based on it's fundraising. How inane is that?)