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Fliboard's recommendation engine is really good, I would say it has already solved the content discovery and recommendation piece of the puzzle. The key is to keep us engaged early on and let them keep using the product.

The main differentiator is the Toutiao is able to leverage AI to write good grammar article ... in Chinese when there aren't enough content already. The China has SO MUCH data required for deep learning due to its population and omnipresent of mobile devices. Other countries just couldn't compete.

Good point. I believe Toutiao tries to show different content ocassionally to solve the exact problem you are describing. There may be new areas or other hot trending topics especially locally that you may need to be aware of and they use these attributes to push content. But this is something they continue to work on as well.

just a little?