The biggest gap in expectations seems to be that people think they're buying a share in some sort of underlying commodity, as opposed to a rolling series of 1-month futures. It'd be as if S&P 500 index ETFs, instead of holding a weighted index of the S&P 500 stocks, were just buying and rolling over SPY options.
Any particular reason they're 1-month contracts, though? It seems the treading-water aspect would be greatly reduced if these funds could trade, say, 1-year futures. Do longer-dated futures just not exist, or at least not exist in markets that are liquid enough?