That seems to be a trick that all these hot startups use to make you think they actually care about you.
Like how Slack always says stuff along the lines of "we like you" and "I hope you have a great time at work today" every single time you log in.
Or how npm says "we love your boss" - Yeah of course you love my boss because he's the one who's paying for the enterprise license.
In npm's case it's probably more tongue-in-cheek but still, it's a bit disturbing that these services keep telling me that they love me when in fact they wouldn't care if I dropped dead tomorrow... Except maybe for the lost revenue.