Neither product translates anything. They're both heavy on marketing (Apple's proprietary bluetooth chip, Google's on-phone-but-locked-to-one-BT-headset translation capability) and both are incremental improvements on existing tech.

The tit-for-tat here is getting silly. If you have a Pixel, buy Google's if you have an iPhone buy Apple's. If you have neither buy a few pair for $3 and laugh at the fools wearing the $160 ones.

That being said, I've used the Apple ones and actually feel like they're a reasonable value at the price. The ease of pairing them (open the box with an iPhone nearby) will spoil you. They also are findable with the "Find my iPhone" app, based on their last known position which is a critical feature for such an easy to lose item.

Haven't tried the Google ones, but do think real time translation is a "magical" feature that Jobs would have loved -- assuming it's easy to use and works well. I'm the type to work my ass off learning a new language when traveling, so it does make me feel like people are cheating. But that's a feeling that we should all be getting used with tech advancements.