Agreed. For certain use cases (session store, user profile store), the lower cost of memory and the relatively slow growth of data will mean that they will usually fit in memory. But, in my experience, there's a larger, and growing, class of use cases (ML, IOT, Fraud detection, Gaming data) where both the amount of raw data captured and the expectations for data retention are causing the total dataset to spiral into the dozens or hundreds of TB, with expectations for real-time SLAs on query. That's what I was talking about.