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The tolerances they are trying to achieve with the white really is the cause of the delay

Can someone please explain the pedantry? I appreciate the motives behind colour branding and so on but how specific can white be?

Plus, how can they justify the time spent perfecting the colour against the potential sales if they were to just release it now with a white colour that is relatively similar to the ideal?

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I believe the issue is not in the shade of white but in the degree of translucency of the coating. On all Apple phones up to now the black frame around the screen (or at least parts of it) lets light through for the proper functioning of the ambient light and proximity sensors. At the same time these sensors are invisible for the user - it's a flat black frame. The iPhone 4 is the first one with white front and it seem that Apple and the manufacturer of the screen glass are having hard time achieving the same effect.

Ah I see. Now that makes sense.

So effectively the blogger took what is a relatively complex delay and over-simplified the issue with a 'look, Apple are being ridiculous again' approach to appeal to his readers.

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