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It seems like they are cheaper at least for Europe (before volume discounts), with 0.042€/SMS in France (Twilio would be 0.076€). Still 10x as much as the US pricing...

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MessageBird's SMS pricing in the US is $0.005/SMS, while Twilio's is $0.0075/SMS. So not sure where you get the 10x from.

I meant EU pricing is 10x US pricing, but it's the same for all providers I've seen so far.

That's because the EU model is the sender pays the full fee, in the US the fee is split between sender and recipient.

A lot of people are on plans which let them receive unlimited texts in the USA, which means the provider is absorbing the cost, but it still is much cheaper to send.

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